Product validation is a process that helps us to eliminate any doubts or uncertainties and to ensure that we use resources efficiently to manufacture or develop that product.<\/p>\n
When it comes to innovation, product validation is a fundamental part of the process, prior to volume production and launch. The market has come to this conclusion after years where practices were different, more focused on “fail fast and fail cheap” to get to a 100% finished product as soon as possible (especially in sectors where development and start-up was very economical).<\/p>\n
However, experience has shown that even in these scenarios it is more than advisable to identify and eliminate risks in order to be able to manufacture and launch the product in the best possible way.<\/p>\n
In a more academic definition, product validation is the identification of a product (concept) to implement, in order to then manufacture a product that is worth scaling (manufacturing, distributing, marketing… in volume).<\/p>\n
As part of the product validation process (necessary, as we have seen), the use of remote communication tools makes it possible to go one step further and reduce not only the time needed to validate a product, but also the associated costs.<\/p>\n
In other words, it makes it possible to question and redefine product validation itself. In contexts where companies have to be more aware than ever of the bottom line (due to price increases, access to raw materials, fuel costs, etc.), having the possibility of carrying out these product validations remotely saves on travel and associated costs.<\/p>\n