The Connected Costumer

The Connected Costumer

Digitalisation in BtoB industrial environments gives us the possibility to get to know our customers better. Technologies such as Remote Assistance, Digital Instructions and the Internet of Things allow us to impact the sales cycle: from product design to after-sales services.

For example, an IoT orchestration platform to integrate data and alerts allows us to detect events in real time and configure actions based on conditions if a rules engine is also available.

These actions (or processes) can then be digitised with digital instructions, allowing us to offer customers improved maintenance, start-up assistance or faster support.

On the other hand, Remote Assistance allows communication with customers in real time, offering an immediate response to their needs, even if we are hundreds of kilometres away.

Digitalisation in BtoB industrial environments gives us the possibility to get to know our customers better. Technologies such as Remote Assistance, Digital Instructions and the Internet of Things allow us to impact the sales cycle: from product design to after-sales services.

For example, an IoT orchestration platform to integrate data and alerts allows us to detect events in real time and configure actions based on conditions if a rules engine is also available.

These actions (or processes) can then be digitised with digital instructions, allowing us to offer customers improved maintenance, start-up assistance or faster support.

On the other hand, Remote Assistance allows communication with customers in real time, offering an immediate response to their needs, even if we are hundreds of kilometres away.

The connected customer: boosting after-sales services

The combination of the different technologies mentioned above makes it possible to offer after-sales services to our customers and thus “connect” them.

From the manufacturer’s point of view, it allows us to:

– Improve positioning in services to complement the offer of machinery or equipment.
– Optimise customer service by reducing downtime and improving their basic production KPIs.
– Strengthen maintenance teams.

4AfterSales by Zerintia Technologies

The combination of the three aforementioned technologies, together with Zerintia’s ability to integrate its solutions with its customers’ ERP, is called 4AfterSales.

4AfterSales makes it possible to identify the product (serial number, customer to which it belongs) and offer different levels of differentiated service based on new digital technologies.